Halo, saya update lagi tema copywriting ya. Sekarang hadirkan 49 Rumus Copywriting. Pakai rumus ini, urusan cara membuat copywriting facebook blog atau iklan jadi sangat simpel.
Ayo kita simak sepenuhnya.
|The How to Headline||How to [Achieve a Desired Outcome]||How to Run Faster|
|The Ultimate List Headline||[Large Number] of Ways to [Achieve an Outcome]||28 Ideas for Content Upgrades To Grow Your Email List|
|The Ultimate Guide Headline||The Ultimate Guide to [Achieve a Desired Outcome]||The Ultimate Guide to Eating Healthy on a Budget|
|The Fearmonger Headline||Warning! Are You [Something Undesirable]?||Warning! Are You Eating This Food That Could Kill You?|
|The Rally Cry Headline||[A Call to Arms]||Let’s Stop Eating This Poisonous Food!|
|The Proven Methods Headline||[Number] Proven [Actions/Ways] to [Achieve Desired Result]||18 Proven Techniques to Build More Muscle in Less Time|
|The Mistakes Headline||[Number] Mistakes Most People Make When/With [Common Action]||11 Mistakes Most People Make When Washing Their Hair|
|The Secrets Headline||[Number] Secrets to [Achieve Desired Outcome]||7 Secrets to Becoming a Digital Nomad|
|The Outrageous Headline||[Outrageous/Controversial Claim]||Why Canadians Are Actually Evil|
|The Lessons Learned Headline||[Number] Lessons I Learned When/From [Experience]||7 Lessons from General Assembly|
|The Social Proof Headline||[Social Proof] [Desired Outcome||The Tool Over 283,000 Websites Use to Grow Their Traffic|
|The Testimonial Headline||[A Quote From/Summary of a Testimonial]||How SumoMe Changed My Business|
|The Objection Preemptive Headline||No/Yes, You [Pre-Empt Objection] to [Achieve Desired Result]||No, You Don’t Have to Count Calories to Lose Weight|
|The Question Headline||[Provocative Question]||Are You Still Eating Dairy?|
|The See What Happened Headline||[Person] Did [Unusual Action] [Timeframe]. Here’s What Happened||I Did Yoga Every Day for 6 Months. Here’s What Happened|
|The How/Result Headline||How [A Seemingly Inconsequential Action] Can [Undesirable Result||How Your Morning Coffee Can Lead to Heart Disease|
|The Celebrity Headline||How to [Achieve Desired Outcome] Like [Celebrity]||How to Sing Like Adele|
|The How to Without Headline||How to [Desired Outcome] Without [Unpleasant Action]||How to Increase The Traffic to Your Website (Without a Marketing Budget|
|The Silver Platter Headline||[Number or How to] Simple/Easy Ways to [ Desired Outcome]||14 Easy Ways to Save $100 This Month|
|The Analysis Headline||We Analyzed [Number] [Measurable] And This Is What We Learned||We Analyzed 100 Million Articles (And This is What We Learned)|
|The Tutorial Headline||A [Power Word] Tutorial to [Achieve Desired Outcome||A Comprehensive Tutorial to Make a Budget|
|The Hacks Headline||[Number] Hacks to [Achieve Desired Outcome]||25 Hacks to Save More Money|
|The Explainer Headline||Why [Thing] [Outcome]||Why Spirulina Makes You Smarter|
|The Steps to Result Headline||[Number] Steps to [Achieve Desired Outcome]||Inside The Porn Industry’s Reckoning Over Sexual Assault|
|The WTF Headline||[An Odd or Funny Claim]||John Cena And His Giant Hands Playing With A Tiny Tortoise|
|The Quiz Headline||Quiz: [Which/What/How] [Quiz Topic]?||Quiz: Which Harry Potter Character Are You?|
|The Hot Button Headline||[Controversial Claim or Story]||People Called This Mom An “Exhibitionist” After She Took A Breastfeeding Pic With Santa|
|The Fortune Teller Headline||[A Claim as if You Know the Future]||You Won’t Be Able to Lose Weight in 2016.|
|The News Headline||Breaking: [Story||Breaking: Whooping Cough Outbreak in Your City|
|The Command Headline||[Strong Command||Stop Selling Out|
|The Reasons Headline||[Number/”Here’s Why] [Outcome]||16 Reasons You’re Fighting With Your Spouse|
|The Imagination Headline||Imagine [Desired Outcome]||Imagine Becoming a Millionaire|
|The Little Known Methods Headline||[Number] Little-Known Ways to [Desired Outcome]||15 Little-Known Ways to Actually Reach Your Goals This Year|
|The Ignorance Avoidance Headline||What You Should Know About [Topic]||What You Should Know About Your Roth IRA|
|The Snackable Headline||[4 Words or Fewer Summarizing Topic]||You Aren’t That Special|
|The Pattern Interruption Headline||[Claim That Goes Against What Most People Think is True||How Fruit Will Make You Fat|
|The Solutions Headline||Why [Problem] (And What to Do About It)||Why You’re Not Getting Traffic to Your Website (And What to Do About It)|
|The Expert Roundup Headline||[Number] [Expert] Share [What]||14 Nutritionists Share Their Favourite Plant-Based Recipes|
|The Reminder Headline||Reminder: [Claim or Truth]||Reminder: Your Weight is Not a Reflection of Your Health|
|The Comparison Headline||Are You More Like [X] or [X]?||Are You More Like a Tiger or a Lion?|
|The Trivia Headline||Can You [Find/Spot/Answer/etc]||Can You Find The Problem With This Photo?|
|The Keyword Headline||[Keyword]: [Supporting Keywords]||Healthy Eating 101: How To Eat Healthy on a Budget|
|The Promise Headline||[Promise of What Your Business/Content Will Do]||We Can Help You Boost Your Traffic By 20%|
|The Results Headline||How We [Desired Result] in [Timeframe]||How We Boosted Our Traffic by 20% in 6 Weeks|
|The Teaser Headline||These/Find Out Which [Thing] Could/Will [Desired Outcome]||These 6 Foods Could Help You Lose 15 Pounds|
|The Sidenote Headline||[Headline] ([Sidenote to Tease One of the Points]||7 Lessons We Learned from General Assembly (#2 is Our Favorite)|
|The Branded Headline||[Headline Formula] [Unique Branding]||123 Ways to Get More Website Traffic: A Sumo-Sized Guide|
|The Urgency Headline||[Action] NOW!||Fix Your Conversion Rate NOW|
|The Audience Headline||[Audience]! Are You [Undesirable/Desirable Outcome]?||Bloggers! Are You Leaving Traffic on the Table?|
Keren toh? Nih aku tambah lagi….
1. Who Else Wants [blank]?
Starting a headline with “Who Else Wants…” is a classic social proof strategy that implies an already existing consensus desire. While overused in the Internet marketing arena, it still works like gangbusters for other subject matter.
- Who Else Wants a Great WordPress Theme?
- Who Else Wants a Higher Paying Job?
- Who Else Wants More Fun and Less Stress When on Vacation?
2. The Secret of [blank]
This one is used quite a bit, but that’s because it works. Share insider knowledge and translate it into a benefit for the reader.
- The Secret of Successful Podcasting
- The Secret of Protecting Your Assets in Litigation
- The Secret of Getting Your Home Loan Approved
3. Here is a Method That is Helping [blank] to [blank]
Simply identify your target audience and the benefit you can provide them, and fill in the blanks.
- Here is a Method That is Helping Homeowners Save Hundreds on Insurance
- Here is a Method That is Helping Children Learn to Read Sooner
- Here is a Method That is Helping Bloggers Write Better Post Titles
4. Little Known Ways to [blank]
A more intriguing (and less common) way of accomplishing the same thing as “The Secret of…” headline.
- Little Known Ways to Save on Your Heating Bill
- Little Known Ways to Hack Google’s Gmail
- Little Known Ways to Lose Weight Quickly and Safely
5. Get Rid of [problem] Once and For All
A classic formula that identifies either a painful problem or an unfulfilled desire that the reader wants to remedy.
- Get Rid of Your Unproductive Work Habits Once and For All
- Get Rid of That Carpet Stain Once and For All
- Get Rid of That Lame Mullet Hairdo Once and For All
6. Here’s a Quick Way to [solve a problem]
People love quick and easy when it comes to solving a nagging problem.
- Here’s a Quick Way to Get Over a Cold
- Here’s a Quick Way to Potty Train Junior
- Here’s a Quick Way to Backup Your Hard Drive
7. Now You Can Have [something desirable] [great circumstance]
The is the classic “have your cake and eat it too” headline — and who doesn’t like that?
- Now You Can Quit Your Job and Make Even More Money
- Now You Can Meet Sexy Singles Online Without Spending a Dime
- Now You Can Own a Cool Mac and Still Run Windows
8. [Do something] like [world-class example]
Gatorade milked this one fully with the “Be Like Mike” campaign featuring Michael Jordan in the early 1990s.
- Speak Spanish Like a Diplomat
- Party Like Paris Hilton
- Blog Like an A-Lister
9. Have a [or] Build a [blank] You Can Be Proud Of
Appeal to vanity, dissatisfaction, or shame. Enough said.
- Build a Body You Can Be Proud Of
- Have a Smile You Can Be Proud Of
- Build a Blog Network You Can Be Proud Of
10. What Everybody Ought to Know About [blank]
Big curiosity draw with this type of headline, and it acts almost as a challenge to the reader to go ahead and see if they are missing something.
- What Everybody Ought to Know About ASP
- What Everybody Ought to Know About Adjustable Rate Mortgages
- What Everybody Ought to Know About Writing Great Headlines
Find these headline templates useful? Pick up our comprehensive ebook on Magnetic Headlines as well as a full content marketing library … for free. You can click here to learn how.
With that in mind, here are eight headline strategies that are backed by psychology.
- Surprise – “This Is Not a Perfect Blog Post (But It Could’ve Been)”
- Questions – “Do You Know How to Create the Perfect Blog Post?”
- Curiosity gap – “10 Ingredients in a Perfect Blog Post. Number 9 Is Impossible!”
- Negatives – “Never Write a Boring Blog Post Again”
- How to – “How to Create a Perfect Blog Post”
- Numbers – “10 Tips to Creating a Perfect Blog Post”
- Audience referencing – “For People on the Verge of Writing the Perfect Blog Post”
- Specificity – “The 6-Part Process to Getting Twice the Traffic to Your Blog Post”
I’ve said before that 90 percent of good headline-writing is obsessing over the perfect headline.
The other 10 percent might be picking the appropriate headline formula.
Here’re thirty of the best formulas I’ve found.
The Ultimate Headline Formula
Lenka Istvanova of Koozai Marketing developed a headline formula based on her analysis of best practices for headlines that get clicks. The formula goes like this:
Numbers + Adjective + Target Keyword + Rationale + Promise
Ex. 10 Simple Steps You Can Take Today That Will Make You Happier
Betteridge’s Law of Headlines
The headline formula in this case is rather straightforward: Be careful asking questions.
Betteridge’s law of headlines was dreamed up by British technology journalist Ian Betteridge after noticing a growing trend in question headlines around the web. The law states:
Any headline which ends in a question mark can be answered by the word no.
Ex. This headline from Fast Company—“Can A Photographer Truly Capture Love?”—could be answered by the word no, so instead, we could rewrite the headline to “The Impossible Task of Capturing Love in Photos: How These Photographers Pulled It Off.”
[Do something] like [world-class example]
Gatorade’s “Be Like Mike” campaign is one of the best examples of tying a desired result with a desirable entity. If you don’t have a Michael Jordan to attach to your headline, you can go generic, too.
Ex. Blog Like an All-Star
Bonus headline opportunity! Via Joanna Wiebe at Copy Hackers, here’s an updated version of the “Be Like Mike.”
[Do Something Desirable] Like [an Expert] Without [Something Expected & Undesirable]
Ex. Blog Like an All-Star – Without Bankrupting Your Free Time
Interesting adjectives + unique nouns
Jeff Goins believes in the multifaceted power of choosing the right word. His headline-writing formula calls for interesting adjectives and unique nouns, whenever possible. Basically, Goins advises to never write a headline that begins with “11 Things…”
Ex. Awe-Inspiring Examples, Painstaking Lessons, Can’t-Miss Takeaways, Brilliant Strategies, Underrated Ideas
[Amazing Headline]: Subhead
This one flies in the face of the 6-word headline strategy mentioned above, yet long ones like these can really pack a punch with specificity and the right words. Start with a great opener, place a colon, add a complementary headline.
Ex. The Fine Art of the Apostrophe: How to Master the Most Difficult Punctuation Problems
Writing at KISSmetrics, Bnonn outlines a five-part formula that should apply to every headline. The acronym SHINE works itself out like this:
S – Specificity
H – Helpfulness
I – Immediacy
N – Newsworthiness
E – Entertainment value
Ex. The Best Five Minutes (immediacy) You’ll Spend Today (entertainment): The Latest Tips (newsworthy) From Buffer (specificity) on Getting More Followers (helpfulness)
The SEO-heavy headline
Most of the headlines mentioned here can incorporate SEO keywords into the formulas in a pinch. This one, via Unbounce, just happens to call out the SEO element explicitly.
[Adjective] & [Adjective] [What You Are / SEO Keyword Phrase] That Will [Highly Desirable Promise of Results]
Ex. New and Useful Content Marketing Trends That Will Drive You More Traffic
Who Else Wants ____
Here’s a classic social proof formula, implying that many folks have already expressed a desire for [blank]. It’s one of many formulas used by John Caples, author of Tested Advertising Methods.
Ex. Who Else Wants an Easier Way to Share to Social Media?
The Secret of ______
This one can work in a couple fun ways: Sharing insider knowledge on a topic or sharing transparently from your own warchest of secrets.
Ex. The Secret of Writing Killer Blog Content on a Near-Daily Basis
Little Known Ways to _______
The cousin of “The Secret of” headline, this one takes a bit of a different, intriguing angle and, if viewed in the right light, could even offer a challenge to readers. “Little known ways? Ha! I bet I know them!”
Ex. Little Known Ways to Get More Traffic From Social
Here’s a Quick Way to [solve a problem]
Copyblogger’s Brian Clark shared 10 popular headline formulas, some of which you’ve seen in this list and all of which have a good background in experience and history. The benefits of this headline are clear: timely and helpful, e.g. a fast method to fix a problem.
Ex. Here’s a Quick Way to Clean Up Your Profile Page
Have a / Build a ______ You Can Be Proud Of
If you cringe a bit to see a headline end in a preposition, I’m sorry. This one might not be for you. However, it does do a good job of appealing to our sense of pride, improvement, and self-satisfaction.
Ex. Build an Online Community You Can Be Proud Of
What Everybody Ought to Know About _______
This one is another good mix of social proof and challenge. It gets others involved and piques curiosity about whether or not you already know the info in the article.
Ex. What Everybody Ought to Know About Marketing on Pinterest
[Number] Lessons I Learned From ______
Sherice Jacobs, writing at the Daily Egg blog, shared 15 headline formulas (another of which you’ll see below), and her first was my favorite. This one grabs attention because it’s reassuring; it gives people an example to follow and comfort knowing someone has tried, experimented, and learned from an experience already.
Ex. 17 Lessons I Learned From Writing a New Blog Post Every Day for a Month
How to Survive Your First _______
Similar to the headline formula above, this one treads the inspiring waters of reassurance. People love having a roadmap to follow.
Ex. How to Survive Your First 40 Days of Work on a Distributed Team
Peter Sandeen’s How To Headlines
Blogger Peter Sandeen put together an incredible resource of over 100 headline formulas, categorized into helpful classifications. For instance, we’re all familiar with the traditional How To headlines. Here’s Sandeen’s take on some alternatives to the tried-and-true how-to.
How to ____
How to ____ – The Essential Guide
How to ____ like ____
How to ____ even if / without ____
How to ____ while ____
How to use ____ to ____
How to ____ in five easy steps
Ex. How to Get More Reach on Facebook Without Paying a Dime
Headline. A little something extra.
Pat Flynn of Smart Passive Income and Jerod Morris of Copyblogger have used this headline formula to great effect. Basically, highlight a little something extra from the proposition of your main headline. This is most often seen with listicles where you’ll start with the listicle headline and then mention a particular element of one of the items.
Ex. 13 Awesome Ways to Build a Following on Facebook. We’re Trying #5 Today.
Copyblogger shared a non-hype version of this headline formula: How to Build an Audience with Story (From America’s Greatest Living Playwright)
The mini-headline: 4 words or fewer
I have a very hard time keeping headlines brief. At Buffer, we tend to prefer the longer, more descriptive headlines. At the same time, you can find a lot of success with mini-headlines, too. Take Leo Babauta’s Zen Habits blog, for instance.
Here’s a sampling of recent Zen Habits headlines:
- Don’t Waste a Moment
- How to Be Great
- Making Yourself Work
- Inhabit the Moment
Our go-to Buffer headline formulas
We’ve got a few tropes that we often come back to at the Buffer blog, cultivated over time (and much experimentation) by our co-founder Leo. Here are a few of our most-used headline formulas.
The Double Whammy
If there’re two headlines we like a lot (and they’re different enough from each other), we’ll use both. In the same headline. This idea works similar to the subhead example listed above.
Headline + Headline
Ex. 14 Advanced Twitter Tips: 14 Strategies to Get the Most Out of Twitter
We’ll pull out one or two items from a listicle and lead with those elements, followed by the actual listicle headline.
Item and Item: Listicle
Ex. The Burrito Principle and Beyond: 12 New Marketing Ideas That Are Memorable, Actionable, and Useful
_____, backed by science
Since many of our articles aim for a research-backed angle, we often attempt to call this out in the headline. When “backed by science” doesn’t fit, we may try “research-backed” in place of an adjective.
Ex. Happiness Hacks: The 10 Most Unexpected Ways to Be Happy, Backed By Science
The Ultimate Guide to ____, The Beginner’s Guide to ____
We love guides here at Buffer. They’re super useful pieces of evergreen content that readers expect to contain everything they’d need to know about a topic.
Ex. The Ultimate Guide to Repurposing Content: 12 Ways to Extend the Life of Every Article You Write
The Big List of ____
When our listicles get really epic, we like to tag them with “The Big List” to denote that it’s a really comprehensive look at whatever it is we’re blogging about. And this tends to work well: Our “big list” posts often score quite high in social shares and traffic.
Ex. The Big List of 189 Words That Convert: Write Copy That Gets Your Customer’s Attention Every Time
Short, sweet, numbered, and interesting
Neil Patel and the Quick Sprout team put together a comprehensive infographic about what makes a good headline, covering pretty much every element you could imagine. The end result:
Number or Trigger Word + Interesting Adjective + Keyword + Promise (as near to six words as possible)
Ex. 13 Far-fetched Headlines You Must Investigate
When in doubt, write 25 headlines
Upworthy’s famous editorial process was one of the keys to the explosion in popularity of their content. Upworthy wrote 25 headlines for every story, tested the best ones, and went with the winner.
Here are their rules for writing amazing headlines:
Writing 25 headlines sounds like a good idea in practice, but really, have you ever heard of anyone actually doing this?
The Blinkist team tried this for a week with four different articles, using a two-person team to write and rank 25 headlines per story. Caitlin at Blinkist describes it in this way:
Realtalk: half of the headlines you create will be ridiculous, some of them won’t make any sense at all, and plenty of others will fall flat and boring. But man, is it satisfying when you strike upon one that’s music to your ears.
She and her teammate collaborated on writing all 25 headlines, they each chose their three favorites, and whichever headlines were favorites on both lists moved on to testing. Blinkist used the Buffer Twitter test for headlines to choose the ultimate winner.
I tried the 25-headline challenge myself for this article. Here’re all the ones I came up with. Is there a favorite of yours on the list that is different than the final choice?
- Headline Formulas of the Stars: 37 Magic Ways to Get Your Content Clicked and Read
- How to Write Headlines Like Don Draper
- Who Else Wants the Secrets of the World’s Best Headline Writers?
- 30+ Headline Formulas Your Content Needs to Be Seen and Clicked
- How to Write 25 Headlines For Every Piece of Content
- What I Learned From Writing 25 Headlines for Every Piece of Content
- What Everybody Ought to Know About Quality Headline Writing Formulas
- Write a Clickable Headline – Without Losing Your Soul
- How to Use Formulas to Write Perfect Headlines Every Time
- Here’re 30 Quick Ways to Write 30 Can’t-Miss Headlines
- What Gatorade Knows About Writing a Great Headline
- The Ultimate Headline Formulas for Tweets, Posts, Articles, and Emails
- Try These 30+ Headline Formulas. You’re Reading No. 17 Right Now.
- 30 Ways to Make Your Headline Sing
- 30 Tried-and-True Headline Formulas You Can Test Today
- Get More Clicks on Your Content: Trust a Headline Formula to Get the Job Done
- Everything I Learned From Studying the Best Headline Formulas
- Build a Headline You Can Be Proud Of (And Others Will Click)
- Why Headline Formulas Are the Way to Go – And Which Ones Work Best
- The Double Whammy, the Big List, and More: 30 of the Best Headline Formulas
- Write Headlines Like a Magician
- The Most Important Tool in Your Content Toolbox: Headline Formulas
- 30+ Headline Formulas That Work, or Your Money Back
- Think Writing 25 Headlines Is Impossible? Not With These Formulas
- The Secret Headline Formulas That the Internet’s Best Articles Use
(Total time spent brainstorming: 11 minutes.)
Ilmu dari Om Yudhis
[keterangan/call to action] + [objek misterius] + [hasil/benefit/something wow]
“Diputus pacar, cewek cantik ini menghabisi nyawanya dengan sadis“
- Diputus pacar = keterangan
- cewek cantik ini = sesuatu yang misterius. orang akan bertanya siapa cewek cantik tsb?
- menghabisi nyawanya dengan sadis = something wow
“Lihat apa yang dilakukan anak ini akan membuat Anda terharu”
- Lihat = call to action
- Apa yang dilakukan = object misterius. orang akan bertanya hal apa yang dilakukan?
- anak ini = object misterius. orang akan bertanya siapa anak tsb?
- akan membuat Anda terharu = hasil
“Lihat apa yang terjadi selanjutnya…..akan membuat anda kaget”
- Lihat = call to action
- Apa yang terjadi selanjutnya = sesuatu yang misterius
- akan membuat Anda kaget = hasil
“Wanita cantik ini pantas juluki sebagai wanita paling munafik di dunia! Lihat kelakuannya….
- Wanita cantik ini = objek misterius
- pastas juluki sebagai wanita paling munafik di dunia = something wow
- Lihat kelakuannya = call to action
TIPS untuk MEMPERKUAT Rasa Penasaran
Orang lebih menyukai atau lebih tertarik dengan sesuatu yg mirip dengan dirinya.
- Orang yang hidupnya susah lebih menyukai pemimpin yang mau hidup susah
- Orang agamis lebih memilih pemimpin yang agamis.
- Orang jawa lebih nyambung kalo ngobrol sesama orang jawa
“Gaji 3 jutaan, Pemuda ini beli rumah 5 Milyar. Lihat cara dia melakukannya…”
- Gaji 3 jutaan = keterangan similarity
- Pemuda ini = objek misterius
- beli rumah 5 Milyar = something wow
- Lihat = call to action
- cara dia melakukan nya = sesuatu yg misterius
“Ini dia 5 Gadis tercantik di Universitas Airlangga, salah satunya mungkin teman dekatmu…”
- Ini dia 5 gadis tercantik = objek misterius
- di universitas airlangga = keterangan similarity
- salah satunya mungkin teman dekatmu = keterangan similarity
“Untung kamu belum beli The Graph… 7 bonus super sadis ini bikin kamu ngiler abis”
- Untung kamu belum beli The Graph = keterangan similarity
- 5 bonus super sadis ini = objek misterius
- bikin kamu ngiler abis = hasil