1. 93% of websites visites are referals from a search engine.
  2. 70% of the links search users click on are organic.
  3. 70-80% of users completely ignore the paid ads, simply focusing on the organic results.
  4. 75% of users never view past the first page of search results.
  5. Google has shown that 18% of clicks go to the first SERP position, 10% of clicks go to the second position, and 7% of organic clicks go to the third position.
  6. Bing claims that 9.7% of organic clicks go to #1, 5.5% go to #2, and 2.7% #3.
  7. There are more than 100 billion searches being conducted each month globally.